How to create a viral hashtag on Twitter and use it to generate traffic

As you know, the power of Twitter can be great. If you want to grab loads of attention for your brand or site, this media platform is the best place to start. You may have already noticed that certain hashtags trend on the platform, and so get loads of media exposure. If you want to tap into that attention, you need to create a viral tag for your company. You should know that it is not going to be easy. There is no secret trick that will ensure that your tag gains popularity. Having said that, if you follow this advice, you will have the best possible chance of creating a viral campaign.

Step 1: Research your market

The first thing you need to do is start researching. You should make sure that you capture the zeitgeist of the moment. The more you know about the system, the easier it will be to understand. Spend a few days assessing which hashtags work on Twitter. You can see both the national and local trends if you look at the lefthand sidebar on your Twitter page. Funny, heartwarming and entertaining hashtags always get attention.

Step 2: Choose an apt hashtag

Next, you need to choose the wording of your hashtag. Keep things short and simple. You might want to use a time or day in the tag itself. For example, if you are a marketing company, you could use something like #MarketingMonday as a hashtag. ‘Marketing’ is one of the words that people search on Twitter, and so they should find your tag. When people see it, they will start to use it themselves too. That could help you, in the long run.

Step 3: Check it doesn’t exist

The next thing you need to do is ensure that your hashtag doesn’t already exist. Obviously, there is no point creating a campaign that is already live! Remember, if you have thought of a certain hashtag, there is a chance that someone else has too. Before you decide to launch your campaign, you should search for it online and see what you can find. That way, you can avoid making a stupid mistake.

Step 4: Promote the hashtag

Once you have created the hashtag, you need to start promoting it. Not only should you use it on your company account, but you also need to make sure that other people use it too. You can start by getting your employees to use the hashtag, but you want your reach to be wider than that. Promote it across your media platforms – on your literature and online. That way, people will start to associate you with the tag.

Step 5: Link it to imagery

If you want people to get involved in your campaign, you have to give them a reason to do so. You could ask users to post pictures with the hashtag as part of a competition. There is nothing more popular online than imagery, and so you need to use it to your best advantage. Once external users start using the hashtag, you can be sure that it will take off!

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